Point of Purchase - September 2017

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Point of Purchase - September 2017 | Point of Purchase Magazine Online | Point of Purchase Magazine Pdf

Cover Story SPAR India Goes High On Tech 08 Category Focus - Kitchen Appliances Upgrading The Humble Indian Kitchen 12 In-Store Activation L’Oreal 20 Royal Canin 22 Digital Download Spencer’s Retail & Enkon bring smart shopping carts 24 Rural Marketing HUL & Virtual Veda partner for Project ‘SPARSH’ in rural India 26 Brand Talk Dr Bubbles 28 Kutchina 30 POP Parade 32 International POP 36 Packaging Design Lemon Design 38 Column Making Every Opinion Count: A Framework for Consumer Experience Management 40 In-Store Asia 2018 11th edition of In-Store Asia comes to Mumbai 44 New Materials Display House : Showcasing infinite marketing solutions 46 Pragati Offset launches ‘Lamàs’ range of Point of Sale Materials 47 Coming soon at In-Store Asia 2018 48 Resource 54 Calendar 58.

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.